Effective use of social media starts by understanding the Listener’s Journey. Who are they? What channel(s) do they frequent? What kinds of messages will they pass on? How do we keep their interest? The best campaigns start by having a clearly define set of goals. Qualify and quantify outcomes just as you would in a well integrated sales and marketing campaign.
Never change something your can’t measure or measure something you can’t change.
Social media gives us the ability to
