Need more wins? What’s an early win for your business?
This is the first question that we ask in a new engagement. What can we target as a reasonable goal for our first victory within the first 90 days to justify our existence—providing you with a rapid return on your investment.
We need to first develop a rapid campaign plan that will provide key business and market intelligence for establishing S.M.A.R.T. Goals (Specific, Measurable, Attainable, Realistic, Timely), strategy, and tactics.
We perform the research and plan development in less than 30-days with recommendations to proceed or not with alternatives.
Some basic questions that we will seek answer to are:
- What’s the ideal client profile?
- What’s the size of the of the addressable market in revenue?
- Are there enough potential customers to justify the effort?
- Do we have a chance to be successful—why?
- What’s your unique value proposition?
- What member organizations exist that may serve our effort?
- Do we have a chance to obtain a thought leader position?